Discover our New Look!

Here at Equi’s, we are incredibly excited to unveil our new branding—a playful nod to our rich Scottish-Italian heritage that we hope will bring a smile to your face every time you reach for a tub of our delicious ice cream.

When thinking of a look that would perfectly capture the essence of Equi’s, we knew it had to be something iconic, something that would make people smile, and most importantly, something that represents our roots. Enter David, Michelangelo’s timeless masterpiece, but with a twist: he’s now donning the famous Glasgow pokey hat!

Inspired by the Duke of Wellington statue in Glasgow, which is famously adorned with a traffic cone, our David (a cheeky nod to our own David Equi) is wearing a pokey hat—an endearing symbol of Glasgow’s cheeky spirit and a perfect blend of our Italian heritage and Scottish humour.

Say Hello to David in a Pokey Hat!

While our new look is all about fun, our commitment to quality remains as serious as ever. A key highlight on our new packaging proudly states that we use double cream in every flavour. This core value drives us to produce the richest, creamiest, and most indulgent ice cream possible.

Double cream is at the heart of what makes our ice cream stand out. It’s the reason behind that luxuriously smooth texture and the deep, satisfying flavour that our customers love.

A New Look, Same Great Taste

We hope that our fun new look and our commitment to quality will resonate with you, our valued customers. A tub of Equi’s adds some star quality to a movie night on the sofa or makes a grand finale to a posh dinner. The warmest feeling you’ll get straight from the freezer, come rain or shine.

We can’t wait for you to see our new packaging on the supermarket shelves and in your local parlour. We want to hear what you think about our playful twist on David. Snap a photo with our new tubs, share it on social media, and tag us to join in the fun.

Thank you for being a part of our journey. Here’s to 100 more years!

Cheers,

The Equi’s Team

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🎃🖤 Halloween season is here, and so is our spookiest creation yet! Say hello to Spooky Smarties – black vanilla ice cream packed with colourful Smarties. Now available at Equi’s Hamilton and selected Scooping Partners. 👻 Hurry before it vanishes! #SpookySmarties #ProperScottishIceCream #HalloweenTreats #Equisicecream
Something spooky is stirring at your local Equi’s scooping stockist... This new flavour might just send shivers down your spine! Any guesses? 

#Equisicecream #ProperScottishIceCream #glasgowfood #glasgowfoodie #trending #glasgowfoodies
Meet the team Monday! 🎉

Introducing Gary, our Operations Manager who's been keeping things running smoothly at Equi’s for over a decade! His go-to Equi's flavour? The timeless Rum & Raisin 🍦 When he's not working, you'll find him busting some moves at dance class! 💃🕺

#EquisIceCream #MeetTheTeam #RumAndRaisinVibes #trending
Your weekend plans 🤝 a trip to @fatsalskitchen 

Scoop up our classic best sellers including Double Cream Vanilla, Cookie Dough and Mint Choc Chip. Or, opt for our newest hit, Pistachio Swirl… 

#trending #glasgowfoodie #icecream #icecreamlover #glasgowfood #glasgowfoodies
BTS making our bestseller Raspberry Ripple! 📹 Have you tried it? #trending #explorepage #icecreamlover #glasgowfoodie #glasgowfood
Meet the Team Monday!

Introducing Tayler, our Ice Cream Extraordinaire (officially known as Production Operative), who’s been crafting deliciousness at Equi's for over 2 years!

His favourite flavour? The fan-favourite Cookie Monster—blue cookie dough ice cream loaded with Oreo pieces and biscuit crumble. Yum!

#EquisIceCream #MeetTheTeam
No one 🤝 millenials matching their ice cream to their outfit

@fatsalskitchen 

#trending #explorepage #icecreamlover #equisicecream #glasgowfoodie #glasgowfood
It’s week 2 of Meet the Team Monday!

Next up, we have our Brand Manager, Alex!

After graduating from university in 2021, Alex joined the family business and has been working alongside her dad ever since. She’s passionate about developing exciting new flavours and keeping the Equi’s legacy strong! Fun fact: Alex’s go-to treat is our brand new Pistachio Swirl – it's a game-changer! 🎉🍦

Stay tuned for more from the team!

#icecream #Equisicecream #meettheteam #familybusiness #flavourcreator #trending
Exciting news! 🚨 Our Great Taste Award-winning Pistachio Swirl is now available in @coopuk stores across Scotland, from Dumfries to the Isle of Skye! 🏴󠁧󠁢󠁳󠁣󠁴󠁿 Plus, check out our Double Cream Madagascan Vanilla in its fresh new packaging. Both delicious flavours are just £3.50 each. 🙌 Tag a friend who needs to pick up a tub at their local Co-Op! 🍨 #EquisIceCream #CoOpScotland #AwardWinning #NewInStores #IceCreamLovers
We're excited to introduce our new series, Meet the Team Monday!

Kicking things off, we're thrilled to introduce you to our CEO, Mr. David Equi, who many of you may already know. After graduating from university, David learned the art of ice cream making from his father, and he's now been leading the company for nearly 30 years!

His favourite flavour? Naturally, it's our multi-award-winning Double Cream Vanilla! 😋

#icecream #Equisicecream #meettheteam #trending
Pistachio Swirl on our minds today 🤤💚
The ultimate Equi’s flavour taste test 🧑‍🔬🍦

#trending #explorepage #icecreamlover #icecream #glasgowfoodie #glasgowfood
What would you save from the Equi’s Factory? 🍦🔥

#trending #POV #comewithus #explorepage #icecreamlover #icecream #glasgowfoodie #glasgowfood
A taste of Scotland in a tub! 🏴󠁧󠁢󠁳󠁣󠁴󠁿

Experience the rich, buttery goodness of traditional Scottish tablet in every creamy scoop of this award winning ice cream. A perfect blend of heritage and sweetness.

Have you tried it?

#trending #explorepage #icecreamlover #icecream #glasgowfoodie #glasgowfood
🚚🍦 Roll up, roll up! Our brand new cold car van is out cruising for its first delivery run today! If you see us out there, give us a wave and tag us - your next scoop might be on us! 📸 #ChaseTheCone
Why not make Hump Day a little sweeter with a midweek Equi's? You’ve earned it! 😄 Head to the link in our bio to find your nearest local stockist 🔍

#trending #explorepage #icecreamlover #icecream #glasgowfoodie #glasgowfood
Time to get Equi’s stocked in the USA… 🇺🇸🦅 

#trending #explorepage #icecreamlover #icecream #glasgowfoodie
Decisions, decisions... 🍦

Is it a Biscoff kind of day, or maybe Cookies and Cream? Or how about a scoop of Tablet or Fudge to sweeten the deal? Why choose when you can have them all? 😋

#trending #explorepage #icecreamlover #icecream #glasgowfoodie #glasgowfood
Come with us to Equi’s in Hamilton! 🍨 

Did you know that you can also fill a tub of your favourite flavour to take home? 

#trending #icecream #POV #explorepage #glasgowfoodie #equisicecream #icecreamlover #glasgowfood
Brat Summer flavour entering the chat…💚🍦

#trending #POV #bratsummer #charlixcx #explorepage #icecreamlover #icecream #glasgowfoodie #glasgowfood #trendingmusic
Which ice cream flavour would you choose? 🍦
POV: Your new lockscreen… 🍦

Warning: may leave you craving ice-cream 24/7!

#EquisIceCream #NewFlavours #IceCreamLovers
#glasgowfood #trending #explorepage #icecreamlover #icecream #glasgowfoodie
We can’t get enough of our new packaging… 

Fun fact: our new logo is a nod to the iconic Duke of Wellington statue in Glasgow with an Italian twist of Michaelangelo’s Statue of David, topped off with a nod to our CEO, David Equi! 🇮🇹🏴󠁧󠁢󠁳󠁣󠁴󠁿

#trending #POV #explorepage #icecreamlover #icecream #glasgowfoodie #glasgowfood
We took to the streets of Glasgow with @adamstewart._ to see if people could guess our three brand new flavours! 🍦

#equisicecream #newflavours #icecream #icecreamlovers #glasgowfood #trending #explorepage #glasgowfoodie
It’s National Ice Cream Day and to celebrate, we’re giving you the chance to win a box of our three new flavours and some cult classics! 🍦🍫

*competition now closed* To enter, follow us on Instagram & TikTok + tag below who you would share it with 🫶🏼

Giveaway entry ends Sunday 28th July at 12pm. 
#nationalicecreamday #nationalicecreammonth #equisicecream #glasgowfood #icecreamlover #glasgowfoodie
Exciting news!🍦✨ 

We’re thrilled to introduce our three delicious new flavours: Pistachio Swirl, Strawberry Cheesecake, and Chocolate Hazelnut & Raspberry. 

Which one will you try first? 

#EquisIceCream #NewFlavours #IceCreamLovers
 #glasgowfood #trending #explorepage #icecreamlover #icecream #glasgowfoodie